Twitch Rivals Explainer Animations

Twitch Rivals spawns your favourite streamers in head-to-head competition in some of the biggest games on Twitch. With over 100 events happening across 200+ show days in 2021. The brand team at Twitch needed to create a series of explainer animations for the immersive IRL games for Twitch Rivals 2022 in Barcelona.

Each game has its own unique set of rules so both contestants and viewers needed to be primed ahead of each head to head. The key has been to develop a flexible platform system, that scaled and captured the vibe of each game and magnified the Twitch brand. (Infographic animated by the Twitch TV team)